Norfolk Kitchen
Our team specializes in Google Ads, Meta Ads, SEO, web design, and conversion optimization. We build marketing systems that generate qualified leads, increase sales, and deliver measurable business growth
Solving Attribution and Reporting Issues for Norfolk Kitchen
Achieved 800% ROAS, improved lead routing, and streamlined Google Ads attribution for Norfolk Kitchen & Bath
+800%
ROAS
-21.27%
CPC
-31.44%
CPA
Client Overview for Norfolk Kitchen & Bath
Norfolk Kitchen & Bath, a prominent renovation company in the Northeast United States, had long been grappling with significant challenges in accurately tracking and reporting the performance of their Google Ads campaigns. Despite using HubSpot as their CRM, the company had integrated a third-party appointment scheduling system to manage leads across multiple locations. This integration created a disconnect between their ad performance data and business systems, making it difficult to gain insights into campaign ROI and understand which advertising efforts were driving tangible results
Challenges Faced by Norfolk Kitchen & Bath with Google Ads Attribution
The lack of accurate attribution tracking was a major issue for Norfolk Kitchen & Bath. Without proper visibility into how their Google Ads campaigns were contributing to revenue, decision-making became challenging and their marketing spend seemed misdirected. Additionally, the integration of a third-party scheduling software led to fragmented data, making it nearly impossible to see the full picture of their ad performance. Manual lead routing further compounded the issue, slowing down response times and creating inefficiencies that prevented their sales team from engaging with leads in a timely manner. As a result, the company was struggling to optimize their ad spend and grow their business.
How Black Propeller Solved Attribution and Reporting for Norfolk Kitchen & Bath
To address these challenges, Black Propeller recommended upgrading Norfolk Kitchen & Bath’s HubSpot system to the Sales Enterprise version. This upgrade provided all the features they had been using from the third-party appointment software while allowing all lead data to be managed directly within HubSpot. This streamlined approach created a unified platform for CRM, advertising, and appointment systems, significantly improving visibility and efficiency.
Additionally, we implemented an advanced attribution model for their Google Ads campaigns, linking ad performance to offline conversion actions and providing an accurate picture of lead generation throughout the entire sales cycle. We built custom dashboards within HubSpot to deliver real-time reporting, showing detailed insights into ad performance, lead attribution, and revenue generation.
Furthermore, the lead routing process was automated using HubSpot’s built-in features, ensuring that leads were assigned to the correct sales representative based on location, leading to faster and more efficient responses
Results: 800% ROAS and Improved Lead Routing for Norfolk Kitchen & Bath
The results of the revamped system were immediate and transformative. Within 90 days of launching the new Google Ads campaigns with the enhanced attribution and reporting setup, Norfolk Kitchen & Bath saw an impressive 800% return on ad spend (ROAS). With the improved attribution model, the client was able to directly connect their advertising efforts to revenue, optimizing their marketing budget and making more data-driven decisions. The automated lead routing system not only saved time but also significantly improved lead response rates, ensuring prospects were contacted promptly. By aligning their advertising and CRM systems, Black Propeller empowered Norfolk Kitchen & Bath to confidently track their ad performance and drive substantial business growth.
STILL NOT SURE?
Questions Business Owners Ask Before We Work Together
Everything you need to know before partnering with Growth Signal.
Do you require long-term contracts?
No. We work on a month-to-month basis because we believe results—not contracts—should keep clients with us.
Will I own my Google Ads and Meta Ads accounts?
Yes. Your advertising accounts remain 100% yours. You'll always have full ownership and complete access.
What services do you provide?
We specialize in Google Ads, Meta Ads, Local SEO, Landing Pages, Conversion Tracking, and Marketing Automation designed to generate more qualified leads
How soon can I expect results?
Paid advertising can begin generating leads within days after launch. SEO is a long-term strategy and typically shows meaningful improvements within several months.
Do you work with businesses in any industry?
Yes. We work with local businesses, e-commerce brands, healthcare providers, law firms, contractors, home service companies, and many other industries.
Why choose Growth Signal?
You'll work directly with the strategist managing your campaigns. We focus on transparent communication, measurable results, and long-term business growth—not inflated promises.
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